About Emma
Emma has managed social accounts for brands ranging from Brisbane startups to national franchises over her 7-year career. She's opinionated about vanity metrics and focuses obsessively on content that drives actual business outcomes. Previously led social for a top-10 Australian retail brand.
Certifications
- Meta Blueprint Certified
- TikTok Ads Certified
Guides by Emma
How to Create Custom Landing Pages for Target Accounts
Learn how to build hyper-personalised landing pages that convert your most valuable high-stakes business leads into loyal clients.
Read Guide → Account-Based MarketingHow to Create Personalised Outreach for Key Accounts
Learn how to move beyond generic spam and build high-value relationships with Brisbane's top decision-makers using targeted Account-Based Marketing.
Read Guide → Marketing AnalyticsHow to Set Up a Marketing KPI Dashboard for Your Business
Learn how to build a professional marketing dashboard to track your ROI and growth using our step-by-step guide for Australian business owners.
Read Guide → Marketing AnalyticsHow to Calculate Marketing Return on Investment
Learn how to measure the profitability of your marketing spend with our practical guide for Australian small business owners.
Read Guide → Marketing AnalyticsHow to Use UTM Parameters to Track Marketing Performance
Learn how to track exactly where your website traffic comes from using UTM parameters to stop guessing and start measuring what works.
Read Guide → Sales EnablementHow to Use Video Messages to Close More Deals
Learn how to use personalized video messages to build trust, stand out from competitors, and accelerate your sales cycle.
Read Guide →Work with Emma
Get expert guidance on your marketing strategy from someone who's been in the trenches.
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