About Emma
Emma has managed social accounts for brands ranging from Brisbane startups to national franchises over her 7-year career. She's opinionated about vanity metrics and focuses obsessively on content that drives actual business outcomes. Previously led social for a top-10 Australian retail brand.
Certifications
- Meta Blueprint Certified
- TikTok Ads Certified
Articles by Emma
Food & Hospitality How to Attract a Better Crowd to Your Pub or Bar
Stop chasing every dollar and start attracting customers who spend more, stay longer, and don't cause trouble. Here is how to fix your pub's crowd.
Food & Hospitality How to Sell More Sourdough Without Wasting Money on Ads
Stop chasing likes and start selling more bread. Here is the honest truth about what actually brings hungry locals through your bakery door.
Social MediaStop Losing Sales at the Finish Line on Social Media
Stop losing sales on social media by optimising your checkout process. Reduce friction with one-tap payments, guest checkouts, rapid mobile loading, and in-app experiences to convert more browsers into buyers.
Retail & Shop OwnersOpening a Shop in Brisbane? Don’t Waste Your Launch Budget
Opening a new shop is risky. Here’s how to actually get people through the door on day one without burning through your savings on useless ads.
Food & Hospitality How to Get More Google Reviews for Your Restaurant
Stop losing customers to the place down the road. Learn how to get more 5-star Google reviews, handle the bad ones, and actually fill your tables.
Social Media Stop Wasting Cash on Facebook Shops: What Actually Works
Most small businesses set up Facebook Shops and see zero sales. Here is why it’s failing you and how to actually turn your profile into a money-maker.
Guides by Emma
How to Set Up Google Business Profile Posts
Learn how to use Google Posts to drive more local traffic, showcase offers, and stand out in Brisbane search results.
Read Guide → GoogleHow to Create Google Ads Responsive Search Ads
Learn how to build high-performing Responsive Search Ads that adapt to your customers' searches and drive more leads for your Australian business.
Read Guide → GoogleHow to Create Effective Google Display Ads
Learn how to build high-converting Google Display campaigns to grow your Brisbane business brand awareness and sales.
Read Guide → GoogleHow to Use Google Ads Scripts to Automate Tasks
Learn how to save time and boost ROI by automating repetitive Google Ads tasks using basic scripts, even if you aren't a coder.
Read Guide → SEOHow to Optimise Your FAQ Page for SEO
Learn how to turn your FAQ page into a traffic-driving machine using keyword research, structured data, and local Brisbane insights.
Read Guide → SEOHow to Use Google Trends for Content Planning
Master Google Trends to discover what Australians are searching for and create content that actually gets noticed.
Read Guide →Work with Emma
Get expert guidance on your marketing strategy from someone who's been in the trenches.
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