How to Create Custom Landing Pages for Target Accounts

In the world of B2B marketing, sending a high-value prospect to your generic homepage is like inviting a VIP guest to a party and then making them stand in the general admission queue. Account-Based Marketing (ABM) landing pages change the game by making your target account feel like the only guest in the room.

By creating a space tailored specifically to a single company’s challenges, industry, and goals, you aren't just selling a service; you're demonstrating that you've done your homework. In this guide, we’ll walk through how to build these pages to win over those big Brisbane-based firms or national accounts you’ve been chasing.

Prerequisites: What You’ll Need Before Starting

• A Target Account List: You need to know exactly who you are building this for (e.g., "Mid-tier Construction Firms in South East Queensland").
• A Landing Page Builder: Tools like Unbounce, Instapage, or even a specific template within WordPress/Elementor or HubSpot.
• Brand Assets: Your target's logo (transparent PNG is best) and your own high-res assets.
• The "Big Hook": A specific offer or insight tailored to that company.
• Your ABN and Business Details: Just in case you need to verify any tracking or ad accounts linked to the page.

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Step 1: Define Your "Segment of One"

The biggest mistake people make in ABM is being too broad. If your page says "Solutions for Construction," you're just doing industry marketing. If it says "How we help [Company Name] solve their supply chain delays in Port of Brisbane," that is ABM.

Decide if you are building this for a specific individual (the CEO) or a specific department.

Step 2: Choose Your Tech Stack

You don't need a $20k enterprise software suite to do this. Honestly, the interface for some of those high-end tools is a nightmare anyway.

• The "Easy" Way: Use a landing page builder like Unbounce or Instapage. They have "Dynamic Text Replacement" which allows you to change the company name based on the URL the visitor clicks.
• The "Manual" Way: Duplicate a proven template on your WordPress site for every account. It’s a bit fiddly, but it costs $0 if you already have a site.

Step 3: Research the Account’s Specific Pain Points

This is where most people get stuck, and honestly, the internet doesn't help because it tells you to "be relevant" without telling you how.

Go to the target company's LinkedIn page. Look at their "Life" tab or their recent posts. Are they hiring? Are they expanding into a new office in Fortitude Valley? Mention it. "Congratulations on the new HQ!" is a powerful way to start a landing page.

Step 4: Map Out the Content Hierarchy

Don't just dump text on the page. Use this structure which we’ve found works best for Australian B2B audiences:

• The Hero: Personalised greeting + their logo next to yours.
• The Empathy Section: "We know [Company Name] is currently facing [Problem]."
• The Solution: How you specifically fix that problem.
• Social Proof: A testimonial from a similar company (e.g., another QLD business in their sector).
• The Low-Friction CTA: Instead of "Buy Now," try "Book a 15-minute strategy chat."

Step 5: Setting Up the Visuals (The "Logo Swap")

This is the trickiest part visually. You want to show their logo and yours together—it creates an immediate psychological bond.

Step 6: Write Your Copy (Keep it Aussie & Direct)

In Australia, we have a very low tolerance for "fluff" or overly aggressive American-style sales copy. Be direct. Use plain English.

Instead of: "Leveraging synergistic paradigms to optimise your vertical integrations." Try: "Helping your team save 10 hours a week on manual data entry."

Step 7: Build the Page in Your Editor

Now, open your builder.

• Start with a blank canvas or a very clean template. Avoid distracting sidebars or headers that lead away from the page.
• Set your fonts and colours. If you want to go the extra mile, use a few of their brand colours in the accents of the page. It’s a subtle touch that makes the page feel like it was built just for them.
• Mobile Optimisation: This is vital. Most of your prospects will likely click the link from a LinkedIn message or email on their phone while grabbing a coffee at Howard Smith Wharves. If the page looks broken on mobile, you’ve lost them.

Step 8: Create a Personalised Video (The Secret Sauce)

If you really want to close the deal, record a 60-second video using a tool like Loom.

"Hey [Name], I'm [Your Name] from [Your Company]. I built this page specifically for the team at [Target Account] because..."

Embed this right below the hero section. Yes, this step is annoyingly fiddly because you have to record a new video for every account, but the conversion rates are astronomical. Bear with it—it’s worth the effort.

Step 9: Set Up Tracking and Alerts

You need to know the second they land on the page.

• Install your Google Analytics 4 (GA4) tag.
• Set up a 'Lead Magnet' or 'Form Fill' alert.
• Advanced: Use a tool like Leadfeeder or Albacross. They can tell you if someone from that company's IP address visited the page, even if they didn't fill out the form.

Step 10: The Quality Assurance (QA) Check

Before you send the link, check these three things:

• Links: Do all the buttons go to the right place?
• Names: Did you accidentally leave a different company's name in the footer? (This is the most common and most embarrassing mistake!)
• Load Speed: Does it load in under 3 seconds? (Google's PageSpeed Insights is a good free tool for this).

Step 11: Distribution (How to get them to see it)

You’ve built it, now you need to get them there. Don't just post it on Facebook.

• Direct LinkedIn Message: "Hi [Name], I put together a quick resource page specifically for the [Target Account] team regarding [Problem]. Would love your thoughts."
• Personalised Email: Use a clear subject line like "A resource for [Company Name] regarding [Project]."

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Common Mistakes to Avoid

• Being Creepy: There’s a fine line between "I’ve done my research" and "I’m watching you." Don't mention personal details like where they went on holiday. Keep it to business insights.
• Using Low-Res Logos: If their logo is blurry, it makes your business look amateur. Use a tool like 'remove.bg' to clean up logos you find online.

Troubleshooting

Next Steps

If you find the technical setup a bit daunting, or you'd like a professional eye to review your ABM strategy, we're here to help. You can reach out to the team at Local Marketing Group for a chat about your specific goals at https://lmgroup.au/contact.

Happy hunting!