Software built around how you actually work.
Every business has jobs that get done by hand because no off-the-shelf product does them your way. Those are the ones worth building. We've been building them in Brisbane since 2016.
Sound familiar?
These are the jobs people ring us about. If one of them is yours, it can almost certainly be a system.
Someone rebuilds the same spreadsheet for every job, and the price comes out different depending on who did it.
The answer lives in four different systems, so the honest version takes a week to put together and is out of date when it lands.
The enquiry goes from the website to a spreadsheet to the CRM to the invoice, by hand, and something gets missed every time.
They come in after hours. By the time someone reads them, the customer has already rung somebody else.
The job lives in someone's head. When they're on leave, it stops.
What we build.
If someone in your business does it over and over on a screen, it can probably be a system.
Customers or staff put the inputs in and a correct, priced quote comes out, with every option and rule applied the same way every time. It's the build we're asked for most.
Every enquiry read, sorted and answered within minutes, the good ones flagged to a human, and nothing sitting unanswered overnight.
Your real numbers, pulled from the tools you already use, on one screen you'll actually look at. Usually the first thing that shows what to stop doing.
Ads, reporting, review replies, chasing paperwork. Anything done the same way every week, done by an agent that knows your business and shows you its work.
The job board, the booking screen, the customer login. The thing your business needs that no off-the-shelf product quite gets right.
Your CRM, accounting, website and inbox talking to each other, so nobody re-types anything and the numbers agree.
Some of what we've built.
A quoting system that prices a whole house.
Customers configure their home online and get a proper quote back, with every option and price rule the sales team used to apply by hand. We've run their marketing and content alongside it for seven years, building an Instagram audience past 130,000.
$300M of quotes a year go through it
A marketing team made of agents.
Built in-house from the ground up: agents that know each business and do the marketing labour, and an approvals inbox the owner runs in minutes a day. Now used by businesses across Australia.
766,342 marketing tasks done for local businesses
Every job in 25 years, pinned on a globe you can spin.
A new website from scratch for their 25-year anniversary, built around a 3D globe of every project they've ever done. Each job sits at its real coordinates, click a pin and the details pop up. Getting hundreds of pins to land in the right place took a lot of fine-tuning. We did the 25-year branding and the merch that went out to their clients too.
25 years of projects, each at its real coordinates
Quotes straight off the website, and a site rebuilt around them.
The same idea as Imagine Kit Homes for granny flats: a quote generator and quote forms so people price a build directly on the site, the whole website rebuilt around it, and the SEO work to get it found.
Instant quotes from the website, no sales call first
How a build works.
Every job is quoted as a project. You get a fixed number before we start, and you own what we build.
We look at the job
A short session in your business, watching how the work gets done today. No charge.
We scope it and price it
A plain-English write-up of what it will do, what it won't, and a fixed price. If you don't need it, we'll say so.
We build it with you
You see it working early, on your real data. Most builds are live in weeks.
We hand it over
It runs in your accounts, on your logins. We can look after it, or teach your team to.
You own everything once completed
The code, the accounts, the data. No lock-in, no licence fee for using your own system.
What it costs.
Every build is quoted as a project, with a fixed price agreed before anyone starts. No hourly rate ticking over, no surprise invoice at the end.
We come and look at the job first. You get our honest read on whether it's worth building, before any money changes hands.
How many parts of the business it touches, whether it has to talk to software you already run, and how much of the work is judgment rather than rules.
Most systems need someone keeping an eye on them. We can do that monthly, or hand it to your team. Either way, it's your call, not a condition.
When we'll tell you not to.
We'd rather lose the job than build the wrong thing. We'll say no when:
If a product you can buy already solves it, we'll name the product and you can go and buy it.
If the way you do it changes every month, building it now just sets the wrong way in concrete.
If the hours it saves don't add up against what it costs to build, we'll tell you that in the scoping session.
Got a job that should be a system?
Tell us what it is. Angus rings you, asks a few questions, and tells you honestly whether it's worth building. If it is, you get a scope and a fixed price.