About Angus
Angus founded Local Marketing Group in 2016 after a decade in enterprise digital marketing. He's worked with over 200 Australian SMBs and specialises in bridging the gap between technical SEO and business strategy. Known for calling out industry BS and focusing on what actually moves the needle for local businesses.
Certifications
- Google Ads Certified
- HubSpot Inbound Marketing
- Google Analytics Certified
Articles by Angus
Health & Wellness How to Stop Your Gym Members From Quitting This Month
Tired of members signing up and disappearing? Here is how to keep them paying, staying, and actually showing up to your gym.
Tech Stack & Tools Stop Overpaying for Software and Start Getting Enquiries
Is GoHighLevel the answer or a massive waste of time? We break down the best way to manage your leads without losing your mind or your budget.
Ecommerce Marketing Stop Leaving Money on the Table With Your Online Store
Stop working so hard for every dollar. Learn how to increase your average order value by offering customers what they actually need through smart upselling.
Video Marketing Stop Wasting Cash on Videos That Don't Get Enquiries
Tired of burning money on fancy videos that nobody watches? Here is how to use vertical video to actually get more phone calls and bookings.
Ecommerce Marketing Turn More Website Visitors Into Paying Customers Today
Stop wasting money on ads that don't convert. Here is how to fix your product pages so people actually hit the buy button.
Video Marketing Stop Chasing Views: How YouTube Actually Gets You Customers
Forget viral fame. Learn how to use YouTube to get more phone calls and bookings without wasting thousands on fancy gear or useless content.
Guides by Angus
How to Implement Programmatic SEO at Scale
Learn how to build thousands of high-quality, search-optimised pages automatically using data sets and templates to dominate local and niche markets.
Read Guide → SEOHow to Build Local Authority Through Strategic PR
Learn how to use strategic PR to earn high-quality local backlinks, boost your SEO, and become the go-to authority in your Brisbane community.
Read Guide → AdvertisingHow to Create Self-Optimising Ad Campaigns
Learn how to leverage AI and machine learning to build Google Ads campaigns that automatically improve their performance over time.
Read Guide → Social MediaHow to Create a Brand Differentiation Strategy
Learn how to stand out in crowded Australian markets by identifying your unique value and communicating it effectively through social media.
Read Guide → AI & AutomationHow to Build an Automated Proposal Generation System
Learn how to save hours of manual work by automating your sales proposals using CRM data, document templates, and smart automation tools.
Read Guide → Social MediaHow to Create a Brand Architecture for Multi-Product Brands
Learn how to organise your business offerings using Branded House or House of Brands models to improve customer clarity and marketing ROI.
Read Guide →Work with Angus
Get expert guidance on your marketing strategy from someone who's been in the trenches.
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