Michael Torres
PPC Specialist
9+ years experience
Michael has managed over $15M in ad spend across Google, Meta, and LinkedIn over 9 years. He's worked agency-side and client-side, and has strong views on wasted ad spend and the limitations of automated bidding. Specialises in lead generation campaigns for service businesses.
Expertise
- Google Ads
- Meta Ads
- LinkedIn Ads
- Conversion Tracking
- Landing Page Optimisation
Industries
- Professional Services
- B2B SaaS
- Education
- Home Services
- Finance
Tools
- Google Ads
- Meta Ads Manager
- Google Tag Manager
- Unbounce
- CallRail
- Supermetrics
Certifications
- Google Ads Search Certified
- Google Ads Display Certified
- Meta Certified Media Buyer