About Michael
Michael has managed over $15M in ad spend across Google, Meta, and LinkedIn over 9 years. He's worked agency-side and client-side, and has strong views on wasted ad spend and the limitations of automated bidding. Specialises in lead generation campaigns for service businesses.
Certifications
- Google Ads Search Certified
- Google Ads Display Certified
- Meta Certified Media Buyer
Articles by Michael
Web Design Will an AI Website Builder Actually Grow Your Business?
I’ve looked at every AI website tool out there. Here is the honest truth about which ones make you money and which ones are just shiny toys.
Web Design Stop Guessing: How to Get More Enquiries From Your Website
Stop arguing about button colours. Learn how to test different versions of your site to see what actually makes you more money.
Google Ads Search or Display Ads: Which One Actually Makes You Money?
Stop guessing where to put your ad spend. We break down when to use Search, when to use Display, and how to stop wasting cash on the wrong one.
Google Ads Stop Guessing: Use Your Own Data to Win More Customers
Stop letting Google guess who your customers are. Learn how to use the info you already have to get more calls and stop wasting your ad budget.
Google Ads How to Write Google Ads That Actually Get You More Calls
Stop guessing what to say in your ads. Learn how Google’s 'Responsive' ads work and how to set them up so you get more bookings without wasting cash.
Google Ads How to Get More Phone Calls From Your Google Ads Today
Most local businesses ignore the extra buttons on their ads. Here is how to use them to get more bookings and stop wasting your daily budget.
Guides by Michael
How to Optimise Google Ads Landing Pages for More Leads
Learn how to turn your Google Ads clicks into customers with our step-by-step guide to high-converting landing pages.
Read Guide → GoogleHow to Use Google Ads Experiments for A/B Testing
Learn how to scientifically test your Google Ads strategies using Campaign Experiments to boost your ROI without risking your entire budget.
Read Guide → GoogleHow to Create Google Ads Video Campaigns on YouTube
Learn how to set up and launch high-performing YouTube video ads to grow your Australian business and reach more local customers.
Read Guide → GoogleHow to Set Up Google Ads Call Tracking
Learn how to track every phone call from your Google Ads campaigns to see exactly which keywords are driving your Brisbane business leads.
Read Guide → GoogleMastering the Google Ads Keyword Planner
Learn how to find high-traffic, local keywords to grow your Brisbane business using Google's powerful research tool.
Read Guide → GoogleHow to Set Up Google Ads Conversion Tracking
Learn how to track leads and sales from your Google Ads campaigns with our comprehensive, step-by-step guide for Australian business owners.
Read Guide →Work with Michael
Get expert guidance on your marketing strategy from someone who's been in the trenches.
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