James O'Brien
Content Marketing Manager
6+ years experience
James cut his teeth in journalism before moving to content marketing 6 years ago. He's written for publications across Australia and now leads content strategy for LMG clients. He's particularly critical of AI-generated content that lacks substance and advocates for thought leadership that actually says something.
Expertise
- Content Strategy
- Thought Leadership
- Brand Voice
- Editorial Planning
- SEO Copywriting
Industries
- Finance
- Technology
- Professional Services
- Manufacturing
- Education
Tools
- WordPress
- Notion
- Grammarly
- Hemingway Editor
- Canva
- Descript