About James
James cut his teeth in journalism before moving to content marketing 6 years ago. He's written for publications across Australia and now leads content strategy for LMG clients. He's particularly critical of AI-generated content that lacks substance and advocates for thought leadership that actually says something.
Articles by James
Local Marketing Is Sponsoring a Local Footy Club Actually Worth It?
Learn how to turn local sponsorships from a donation into a marketing machine that actually rings the phone and makes your business money.
Content Marketing Stop Chasing Tyres: How to Get Better Leads with Quizzes
Ditch the boring contact forms. Learn how simple tools like calculators and quizzes can filter out time-wasters and get you more bookings.
Video Marketing Stop Chasing YouTube Views and Start Getting More Enquiries
Forget viral fame. Learn why most business YouTube channels fail and the specific strategy that actually puts more money in the bank for Brisbane businesses.
Content Marketing Stop Wasting Time: How to Turn One Idea Into a Month of Sales
Stop killing yourself creating new content every day. Learn how to take one good video or job and turn it into weeks of Facebook posts and emails.
Content Marketing How Real Customer Stories Actually Win You More Jobs
Stop writing boring testimonials. Learn how to turn your best work into a sales machine that brings in more enquiries and proves you’re the best in Brisbane.
Professional Services Stop Discounting: How to Charge What You’re Actually Worth
Tired of being the cheapest option? Learn why race-to-the-bottom pricing is killing your business and how to command higher fees starting today.
Guides by James
How to Set Up Google Ads Location Targeting for Brisbane
Master Google Ads location targeting to reach Brisbane customers and stop wasting your budget on clicks from outside your service area.
Read Guide → GoogleHow to Create Google Shopping Campaigns for Success
A comprehensive, step-by-step guide to setting up Google Shopping for Australian e-commerce stores to boost sales and visibility.
Read Guide → GoogleHow to Create Google Ads Remarketing Campaigns
Learn how to bring potential customers back to your website with a step-by-step guide to setting up Google Ads remarketing.
Read Guide → SEOHow to Use Long-Tail Keywords to Drive Targeted Traffic
Learn how to find and use specific, high-intent keywords to attract customers who are ready to buy from your Brisbane business.
Read Guide → SEOHow to Optimise Images for SEO and Page Speed
Learn how to speed up your website and rank higher on Google by mastering image compression, file naming, and SEO best practices.
Read Guide → SEOHow to Build Quality Backlinks for Australian Businesses
Master the art of Australian link building with our exhaustive guide to local citations, niche directories, and high-authority digital PR strategies.
Read Guide →Work with James
Get expert guidance on your marketing strategy from someone who's been in the trenches.
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