About James
James cut his teeth in journalism before moving to content marketing 6 years ago. He's written for publications across Australia and now leads content strategy for LMG clients. He's particularly critical of AI-generated content that lacks substance and advocates for thought leadership that actually says something.
Guides by James
How to Use Google Trends for Market Research
Learn how to use Google Trends to uncover search volume, seasonal patterns, and local demand for your Australian business.
Read Guide → Account-Based MarketingHow to Coordinate Sales and Marketing for Key Accounts
Learn how to align your sales and marketing teams to win high-value Australian clients using a proven Account-Based Marketing (ABM) framework.
Read Guide → Marketing AnalyticsHow to Set Up Goal Tracking in Google Analytics 4
Learn how to track leads, sales, and conversions in GA4 with our step-by-step guide for Australian business owners.
Read Guide → Marketing AnalyticsHow to Read Google Analytics 4 (GA4) Reports for Beginners
Master the basics of GA4 reports to understand where your website visitors come from and what they do once they arrive.
Read Guide → Revenue OperationsHow to Build a Customer Health Score System
Learn how to predict churn and identify expansion opportunities by building a data-driven health score for your Australian small-to-medium business.
Read Guide → Revenue OperationsHow to Set Up Automated Revenue Reporting
Learn how to connect your sales data to automated dashboards so you can stop manually updating spreadsheets and start growing your business.
Read Guide →Work with James
Get expert guidance on your marketing strategy from someone who's been in the trenches.
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