Marketing Analytics Guides
Measure performance and make data-driven decisions
25 guides available
How to Read Google Analytics 4 (GA4) Reports for Beginners
Master the basics of GA4 reports to understand where your website visitors come from and what they do once they arrive.
How to Set Up a Marketing KPI Dashboard for Your Business
Learn how to build a professional marketing dashboard to track your ROI and growth using our step-by-step guide for Australian business owners.
How to Calculate Marketing Return on Investment
Learn how to measure the profitability of your marketing spend with our practical guide for Australian small business owners.
How to Understand Your Website Traffic Sources
Learn exactly where your website visitors are coming from and how to use that data to grow your Brisbane business.
How to Use UTM Parameters to Track Marketing Performance
Learn how to track exactly where your website traffic comes from using UTM parameters to stop guessing and start measuring what works.
How to Track Email Marketing Performance Metrics
Master your email marketing by learning how to track and interpret the metrics that actually drive revenue for your Australian business.
How to Measure Social Media ROI for Small Business
Learn how to track every dollar spent on social media and prove your marketing is actually growing your Australian business.
How to Create a Weekly Marketing Report in 15 Minutes
Learn how to build a streamlined marketing report that tracks your Brisbane business's growth without spending hours in spreadsheets.
How to Set Up Goal Tracking in Google Analytics 4
Learn how to track leads, sales, and conversions in GA4 with our step-by-step guide for Australian business owners.
How to Track Which Marketing Channels Win Most Customers
Stop guessing where your leads come from. Learn how to set up professional tracking to see exactly which marketing channels grow your business.
How to Implement Cross-Channel Analytics Integration
Learn how to unify your data from Google, Meta, and email to see exactly which marketing efforts are driving sales for your Australian business.
How to Create a Marketing Experiment Design Framework
Learn how to stop guessing and start growing by building a data-driven marketing experiment framework for your Australian business.
How to Build Customer Segmentation Using Behavioural Data
Learn how to group your customers based on their actions to deliver highly personalised marketing that drives real ROI for your Australian business.
How to Build Real-Time Marketing Analytics Dashboards
Learn how to connect your marketing data to Looker Studio for real-time insights that drive better business decisions.
How to Create Campaign ROI Measurement Systems
Learn how to build a robust tracking system to measure the true return on investment for your Australian business marketing campaigns.
How to Build a Content Performance Analytics Framework
Learn how to build a professional analytics framework to track your content ROI and make data-driven decisions for your Australian business.
How to Create Channel Performance Benchmarking Systems
Learn how to build a custom benchmarking system to compare your marketing channels and maximise your ROI using Australian industry standards.
How to Implement Cohort Analysis for Campaign Performance
Learn how to track customer retention and long-term value by grouping users based on shared characteristics using Google Analytics 4.
How to Create Funnel Analysis Systems for Optimization
Learn how to build a robust funnel tracking system to identify leaks, improve conversion rates, and boost your Australian business revenue.
How to Create Executive Marketing Dashboards
Learn how to build high-level marketing dashboards that track ROI and simplify decision-making for Australian business owners.
How to Implement Predictive Lead Scoring with ML
Learn how to use Machine Learning to identify your most valuable leads and stop wasting time on prospects that won't convert.
How to Build an A/B Testing Statistical Framework
Learn how to build a robust statistical significance framework to ensure your marketing tests drive real Australian business growth.
How to Build Customer Lifetime Value Prediction Models
Learn how to predict your most profitable customers and optimise your marketing ROI using data-driven CLV modelling techniques.
How to Implement Marketing Mix Modeling for Budgeting
Learn how to use data-driven Marketing Mix Modeling (MMM) to allocate your budget effectively across different channels.
How to Build Multi-Touch Marketing Attribution Models
Learn how to track the entire customer journey and accurately assign value to every marketing touchpoint using multi-touch attribution.
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