Stop Chasing Scraps and Start Winning Big
Look, I’ve sat in enough utes and offices around Brisbane to know one thing for sure: most roofers are sick to death of tyre-kickers.
You know the ones. They call you out to a job in Chermside or Upper Mt Gravatt, make you climb up on the tiles in forty-degree heat, and then ghost you the second they see the quote. Or worse, they’re looking for a 'quick patch' on a roof that clearly needs to be stripped and replaced.
It’s a waste of your petrol, your time, and your sanity.
If you want to stop chasing $200 repair jobs and start landing $20,000 reroofs consistently, you have to change how you’re getting leads. You can’t just sit back and hope the phone rings because you’ve got a logo on your door.
I’ve seen what works for local guys and what’s just a massive hole in the bucket. Here is the straight talk on how to fill your calendar without losing your shirt.
Your Website is Your Best Salesman (Or Your Worst)
Most roofing websites I see are rubbish. They’re basically just a digital business card that hasn't been updated since 2015. If your site looks like it was built by your nephew for a case of beer, you’re losing money.
When a homeowner has a leak or wants a new Colorbond roof, they’re nervous. They’re about to spend a lot of money. If they land on a site that’s slow, looks dodgy, or doesn't work on their phone, they’re gone in three seconds. They’ll go to the bloke whose site actually looks professional.
If you’re wondering why your website isn't ringing, it’s usually because it doesn’t build trust. You need big, clear photos of your own work—not stock photos of blokes in American hardhats. You need your phone number at the top of every page. And for the love of God, make sure it loads fast on a mobile.
Google Local Services Ads: The Fast Track
You’ve probably seen those little green ticks at the very top of Google search results. Those are 'Google Guaranteed' ads. For roofers, these are gold.
Unlike standard ads where you pay every time someone clicks (even if it’s a competitor spying on you), with Local Services Ads, you pay per lead. If they don't call or message you, you don't pay.
It’s the closest thing to a fair fight in marketing. It puts you right at the top when someone types in "roofing repairs Brisbane." If you have decent reviews and your paperwork is in order, this is the fastest way to get the phone ringing this week.
The Power of the "Neighbourhood Effect"
Roofing is a visual business. If you’re doing a full reroof in a nice street in Paddington, every single person driving past is a potential customer. They see the skip bin, they see the old tiles coming off, and they see your team working hard.
Most tradies think ute signage is enough. It’s not. While you’re on that job, you should be dominating that street.
Throw a coreflute sign on the front fence. Put flyers in the five houses on either side and the ten across the road. Don’t make them salesy. Just say: "Hey, we’re doing a reroof at number 42. Sorry about the noise/trucks. If you’ve got questions about your own roof while we’re in the area, give us a yell."
It’s low-cost, high-reward, and it builds massive authority. People love hiring the guy who is already working in their street.
Stop Competing on Price Alone
If your only selling point is that you’re the cheapest, you’re going to go broke. There’s always some bloke with a ladder and a beat-up van who will do it for half the price and half the quality. Let him have those jobs—they’re headaches waiting to happen.
To get the high-value jobs, you need to show why you’re worth the extra five or ten grand. This comes down to how you present yourself online and in person.
Are you sending quotes as a professional PDF with photos of the damage included? Or are you texting a number over? Are you following up two days later? Most roofers suck at follow-up. If you just call them back to ask if they had any questions about the quote, you’ll win more high-paying jobs than the guy who just hopes they’ll call him back.
Reviews are Your Lifeblood
I can’t stress this enough: if you have 3 stars on Google, or only two reviews from your mum and your mate, you are invisible.
Before anyone spends $15k on a roof, they check your reviews. They want to see that you show up on time, you don’t leave nails in the driveway, and the roof doesn't leak the next time it pours.
Make it a part of your process. As soon as the job is done and the customer is happy, send them a link. Don’t wait. Do it while they’re standing there looking at their shiny new roof. A solid profile with 50+ four and five-star reviews is an asset that makes you money for years.
What’s a Waste of Money?
I’ll be honest with you—most "lead generation" companies that promise you 50 leads for $500 are selling you rubbish. They sell those same leads to five other roofers at the same time. It’s a race to the bottom on price, and you’ll spend your whole day calling people who don't pick up the phone.
Also, avoid generic SEO companies that promise to put you "#1 on Google" for some weird keyword nobody searches for. You want to be found for what people actually type in when their ceiling is dripping.
How Long Until You See Results?
If you fix your website and turn on Google Ads, you can see the phone ring in 48 hours. It’s that fast.
Building up your reviews and organic presence takes longer—usually 3 to 6 months to really see the momentum shift. But once it does, you stop having to stress about where the next job is coming from.
Your Immediate To-Do List
If you’re sick of the feast-and-famine cycle, do these three things this week:
1. Check your Google Business Profile: Make sure your hours are right and upload 10 photos of recent jobs you’ve finished in Brisbane. 2. Fix your site: Open your website on your phone. If you can’t find your phone number in two seconds, fix it. 3. Ask for reviews: Call the last five happy customers you had and ask them to leave a quick review.
Marketing isn't some dark art. It’s just about being easy to find, looking professional, and proving you can do the job.
If you want a hand getting this sorted so you can get back to being on the tools (or getting off them), give us a shout at Local Marketing Group. We don't do fluff, we just get the phone ringing.
Chat soon,
The Local Marketing Group Team