Why Nobody Cares About Your Business Page (And What to Do About It)
Let’s be honest for a second. When was the last time you sat down on your sofa after a long day, opened Facebook or Instagram, and thought, "I really hope I see a post from a corporate business page today"?
Never. Nobody does that.
We go on social media to see what our mates are doing, what’s happening in Brisbane, or to watch a funny video. We follow people, not logos. This is why most small businesses in South East Queensland are throwing money down the drain on social media. They post a generic photo of their van or a stock image of a smiling person, and... crickets. No likes, no comments, and definitely no phone calls.
But there is a group of people who already have the trust of your future customers. They are sitting in your office, driving your trucks, or standing behind your counter right now.
Your staff are your secret weapon. When an employee shares a photo of a job well done or talks about why they love working for you, people actually listen. It’s the digital version of word-of-mouth, and it’s the most powerful way to grow your business without spending a fortune on ads.
The Problem with "Business" Posting
I’ve worked with dozens of business owners from Chermside to Logan who tell me the same thing: "We post every day, but it doesn't do anything."
The reason is simple: Google and Facebook have changed the rules. They prioritise content from real people. If your business page posts something, it might reach 2% of your followers. If your lead carpenter posts the same thing on his profile, it reaches his friends, his family, and his former clients—people who actually know and trust him.
Most owners stop wasting hours on posts that don't sell because they realise shouting from a brand account is like yelling into a storm. But when your team gets involved, the storm clears. This isn't about making your staff work for free; it's about giving them the tools to help the business thrive, which keeps their jobs secure and the bonuses flowing.
How Your Staff Become Your Best Salespeople
Think about a local mechanic. If the shop's Facebook page posts "10% off logbook services," you probably scroll past. But if the head mechanic, Dave, posts a photo of a messy engine he just fixed with the caption, "This customer almost blew their motor, glad we caught it in time!", that catches your eye.
You trust Dave. You see he knows his stuff. Next time you need a service, you’re calling Dave's shop.
This is what we call "employee advocacy," but let’s just call it The Team Boost. It’s about turning staff into stars who bring in leads while they’re just being themselves online.
Step 1: Stop Forcing It
The quickest way to kill this is to make it a chore. If you tell your staff, "You must share two posts a week and use these three hashtags," they will hate it. Their friends will see right through it. It will look fake, and fake doesn't sell.
Instead, you want to create a culture where they want to show off.
Step 2: Show the Behind-the-Scenes
People in Brisbane love seeing the "real" side of a business. - A landscaping crew in Paddington taking a photo of a finished garden. - An accounting firm in the CBD sharing a photo of their "Friday Pizza" lunch. - A retail shop owner in Indooroopilly showing the chaos of unboxing new stock.
When your team shares these moments, it humanises your business. It makes you a local fixture, not just another faceless company. This is how you get customers marketing for you—by being relatable enough that they want to join the conversation.
The "Will This Make Me Money?" Reality Check
You’re running a business, not a social club. You want to know the bottom line.
The Cost: Virtually zero. You aren't paying for ad space. You’re using the time your staff are already spending on their phones (let’s be real, they are) and directing it toward something useful.
The Timeline: You’ll see more engagement (likes and comments) within the first week. Actual phone calls and bookings usually start flowing in within 30 to 60 days once the "trust" builds up.
The Result: Higher quality leads. People who come to you through a staff member's post aren't price-shopping you against five other guys on Google. They already want to work with you.
3 Simple Rules for Your Team
If you want to start this tomorrow, don't write a 20-page manual. Just give your team these three rules:
1. Be Helpful, Not Salesy: Don't ask for the sale in every post. Just show what you're doing and how it helps people. 2. Take Good Photos: It doesn't need to be professional, but it needs to be clear. Clean the lens of the iPhone before you snap the picture! 3. Engage with Comments: If someone asks a question on your post, answer it. That’s where the money is made.
Dealing with the "Privacy" Hurdle
Some of your staff won't want to post about work on their private Facebook pages. That’s fine. Don't force them.
Instead, suggest they use LinkedIn (great for professional services) or let them contribute content to the company page where you tag them. Even just having them respond to comments on the business page helps. When a customer sees a reply from "Sarah from the Front Desk" instead of just "The Management," it changes the whole vibe of the interaction.
Real Example: The Morningside Plumber
We worked with a plumbing outfit near Morningside. The owner was spending $2,000 a month on Google Ads and getting decent results, but he wanted more. We coached his three on-the-road tradies to take "Before and After" photos of every gross drain they cleared or every sleek bathroom renovation they finished.
They started posting these to their own Instagram Stories and local community Facebook groups.
Within three months, the owner was able to drop his ad spend by $500 because the "tradie-to-customer" referrals were filling his calendar. People in the local Facebook groups started tagging the tradies by name whenever someone asked for a plumber recommendation. That is marketing gold that money can't buy.
What Most Businesses Get Wrong
I see two big mistakes here in Brisbane:
1. The Ghost Town: The owner starts the program, everyone is excited for a week, and then it stops. Consistency is better than intensity. One post a week from three staff members is better than twenty posts in one day then nothing for a month. 2. The Control Freak: The owner tries to approve every single word the staff writes. If you do this, you'll kill the authenticity. Trust your team. If you don't trust them to post a photo of a job, why do you trust them to do the job in the first place?
How to Measure Success
Don't look at "reach" or "impressions." Those are vanity numbers that don't pay the rent. Look at: - Enquiries: Are people mentioning a staff member's name when they call? - Referrals: Is your team getting tagged in local groups? - Staff Morale: Believe it or not, staff who are proud to show off their work are usually happier and stay longer.
Ready to Turn Your Team into a Lead-Generation Machine?
This isn't a "set and forget" strategy. It requires you to lead by example. If you aren't posting and showing pride in your work, your team won't either.
Start small. Next time you’re on a job site or in the office, grab a team photo. Post it. Tag them. See what happens. You’ll find that the Brisbane community responds much better to a group of locals doing great work than they ever will to a polished ad.
If you're too busy running the business to manage all this, that's where we come in. At Local Marketing Group, we help Brisbane small businesses find the simplest, most effective way to get more customers without the headache.
Want to see how we can grow your business? Contact us at Local Marketing Group and let’s have a chat about what’s actually going to move the needle for you.