Let’s be honest: the promise of AI website builders has been overhyped to the point of exhaustion. If you’ve spent five minutes on social media lately, you’ve seen the ads. "Build a professional website in 30 seconds!" they scream.
As a marketer, you know that’s absolute rubbish.
You can generate pixels in 30 seconds. You can generate placeholders in 30 seconds. But you cannot generate a high-converting, strategically sound digital asset for a Brisbane service business or a national e-commerce brand by clicking a single 'Magic' button.
At Local Marketing Group, we’ve tested the lot—Wix ADI, Framer AI, Hostinger, and the newer specialized LLM-wrappers. Here is the uncomfortable truth: most AI builders are just faster ways to create a digital brochure that nobody wants to read. If you’re an experienced marketer, you need to stop looking at AI as a creator and start using it as a framework accelerator.
The Fallacy of the "One-Click" Site
Most AI builders follow a predictable pattern. They ask for your industry, your business name, and a few keywords. Then, they vomit out a generic layout with stock photos of people in suits shaking hands. This is the antithesis of a sales-first blueprint.
The problem? AI doesn't understand your local Brisbane competition. It doesn't know that your specific customer in Fortitude Valley has different pain points than someone in Sydney. It builds for the average, and in marketing, the average is invisible.
Framer AI vs. Wix Studio: The Real Comparison
If you must use an AI-driven platform, you need to choose based on your technical maturity, not the marketing fluff.
1. Framer AI: This is currently the darling of the design world. It’s brilliant for rapid prototyping and high-end aesthetics. However, it often prioritises 'flash' over function. If you aren't careful, you'll end up with a site full of useless micro-animations that look cool but tank your conversion rate and annoy mobile users on a patchy 5G connection in the CBD. 2. Wix Studio: Wix has moved past its "amateur" reputation. Their AI tools for responsive resizing are actually impressive. But the AI-generated copy is still bottom-tier. If you use the default text it generates, you are essentially telling Google your site has zero original value. 3. 10Web (WordPress AI): This is for the SEO purists. It recreates existing sites or designs using Elementor. It’s a massive time-saver for rebuilding legacy sites, but it lacks the soul required to actually move the needle for a Queensland SME.
Why Your AI Site is Probably Illegal
Here is a stance most agencies won't take: AI builders are an accessibility nightmare.
When an AI generates a layout, it rarely considers screen reader compatibility, keyboard navigation, or colour contrast ratios required by Australian law. We’ve seen hundreds of AI-generated sites that fail basic compliance. In 2026, ignoring website accessibility standards isn't just bad practice; it’s a legal liability that can result in massive fines for Australian directors.
The Advanced Tactic: AI for Logic, Humans for Strategy
If you want to actually win, stop asking AI to "build a site." Instead, use AI to perform the heavy lifting of data analysis before you touch a builder.
- Prompt for Information Architecture: Feed your competitor's sitemaps into an LLM and ask it to identify gaps in their content clusters. - Prompt for Conversion Triggers: Use AI to analyse your customer reviews and extract the exact emotional language your customers use. Then manually write your headlines. - Prompt for Schema: Use AI to generate complex JSON-LD schema that most builders ignore.
The Verdict: Don't Settle for Generated Junk
AI is a tool, not a strategy. If you rely on an AI builder to make your creative decisions, you are outsourcing your brand's unique selling proposition to a math equation.
For Brisbane businesses that want to dominate their niche, the path forward isn't "AI vs. Human." It's using AI to eliminate the boring, repetitive tasks of web development so that humans can focus on the high-level strategy that actually makes people click 'Contact Us'.
Stop chasing the latest shiny AI tool and start focusing on the fundamental psychology of why people buy. Your bank account will thank you.
Ready to build a site that actually converts? Skip the generic AI templates. Let’s talk about a real strategy at Local Marketing Group.