About Sarah
Sarah has spent 8 years in the SEO trenches, from agency work to in-house roles at major Australian retailers. She's seen every algorithm update since Penguin and has strong opinions about what actually works versus what agencies sell. Her specialty is technical SEO audits and local search optimisation.
Certifications
- Google Analytics Certified
- Yoast SEO Certified
Guides by Sarah
How to Set Up Google Analytics 4 for E-commerce
Learn how to track sales, revenue, and customer journeys with our step-by-step guide to setting up GA4 for your Australian e-commerce store.
Read Guide → GoogleHow to Create a Google Ads Campaign for Local Business
Learn how to set up a high-performing Google Ads campaign to drive local Brisbane customers to your business with this step-by-step guide.
Read Guide → GoogleHow to Use Google Alerts to Monitor Your Brand
Learn how to set up free automated monitoring to track your business mentions, competitors, and industry news across the web.
Read Guide → GoogleHow to Use Google Posts to Promote Your Business
Learn how to use Google Business Profile posts to drive local traffic, showcase offers, and stand out in Brisbane search results.
Read Guide → Account-Based MarketingHow to Measure Account-Based Marketing (ABM) Success
Learn how to track the right metrics for your ABM campaigns to prove ROI and grow your high-value Australian business accounts.
Read Guide → Account-Based MarketingHow to Research Target Companies Before Reaching Out
Learn the professional framework for researching high-value prospects to ensure your outreach is relevant, personalised, and effective.
Read Guide →Work with Sarah
Get expert guidance on your marketing strategy from someone who's been in the trenches.
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