About Sarah
Sarah has spent 8 years in the SEO trenches, from agency work to in-house roles at major Australian retailers. She's seen every algorithm update since Penguin and has strong opinions about what actually works versus what agencies sell. Her specialty is technical SEO audits and local search optimisation.
Certifications
- Google Analytics Certified
- Yoast SEO Certified
Articles by Sarah
SEO How to Control What People See When They Google You
Learn how to use big websites to bury bad reviews and own the first page of Google for your business name.
Web Design Stop Guessing: How Testing Your Website Wins More Customers
Don’t waste money on a website redesign based on a 'feeling'. Learn how to test what actually gets you more phone calls and bookings.
Health & Wellness Why a Full Clinic is a Trap (And How to Build a Waitlist)
Being fully booked sounds great until you're burnt out. Here's how to build a waitlist that keeps your clinic profitable without the stress.
SEO Using AI to Get More Customers Without Losing Your Mind
Is AI a magic wand for your business or just another way to waste money? Here is how to use it to get more phone calls and save time.
Professional Services How Financial Advisors Can Build Trust Online Fast
Stop losing leads to boring websites. Learn how to show you're the real deal and get more high-value enquiries without the corporate fluff.
Health & Wellness Stop Losing Money on Empty Chairs and Ghosting Patients
Tired of no-shows? We bust the myths about reminders and show you how to actually get patients to show up and pay.
Guides by Sarah
How to Use Google Ads Manager for Multiple Accounts
Learn how to set up and manage a Google Ads Manager Account (MCC) to streamline your Brisbane business’s multi-account marketing.
Read Guide → GoogleHow to Use Google Ads Negative Keywords Like a Pro
Stop wasting your budget on irrelevant clicks. Learn how to master negative keyword lists to increase your ROI and attract the right customers.
Read Guide → GoogleHow to Optimise Your Google Ads Quality Score
Learn how to lower your cost-per-click and win better ad positions by mastering the three pillars of Google Ads Quality Score.
Read Guide → SEOHow to Set Up SEO Monitoring and Alerts
Learn how to automate your SEO tracking so you can catch ranking drops and technical issues before they hurt your Brisbane business.
Read Guide → SEOHow to Audit and Fix Broken Links on Your Website
Learn how to find and repair 404 errors to improve your website's user experience and boost your SEO rankings with our step-by-step guide.
Read Guide → SEOHow to Recover From a Google Algorithm Penalty
A comprehensive, step-by-step guide for Australian business owners to diagnose traffic drops and recover their Google rankings.
Read Guide →Work with Sarah
Get expert guidance on your marketing strategy from someone who's been in the trenches.
Book a Consultation