About Rachel
Rachel brings 12 years of marketing leadership experience, including roles at two of Australia's largest media companies. She now oversees client strategy at LMG and is known for her no-nonsense approach to marketing budgets and her ability to cut through vendor hype.
Articles by Rachel
Analytics & Data Stop Wasting Cash: Is Your Marketing Actually Making Money?
Forget complex math. Here is how to figure out if your ads are bringing in more profit than they cost, so you can stop burning money.
Tech Stack & Tools Stop Losing Leads: Picking a CRM That Actually Makes Money
Tired of messy spreadsheets and missed follow-ups? Here is how to choose a CRM that helps you close more sales without the headache.
Analytics & Data Stop Renting Your Customers: How to Own Your Data and Sales
Stop letting Facebook and Google hold your customer list hostage. Here is how to collect your own data to get more repeat jobs and cheaper leads.
Local Marketing Stop Getting Banned: How to Win Local Jobs on Facebook
Most business owners get kicked out of local Facebook groups in a week. Here is how to actually get phone calls without being a pest or wasting your time.
Local Marketing Expanding Your Business: How to Not Go Broke Growing
Thinking of opening a second location or servicing a new area? Here is why most expansions fail and how to actually grow without burning your cash.
Analytics & Data Stop Chasing Likes: The Only Numbers That Pay Your Rent
Most marketing reports are full of fluff. Learn which numbers actually put money in your bank account and which ones are just wasting your time.
Work with Rachel
Get expert guidance on your marketing strategy from someone who's been in the trenches.
Book a Consultation