Look, if you’re reading this, you’re probably fed up with your current website. Maybe it’s slow, maybe it looks like it was built in 2004, or maybe you’re just tired of paying a developer $150 an hour every time you want to change a phone number.
I get it. Most business owners in Brisbane treat their website like a tax return—something they have to do, but don’t really understand, and usually hate dealing with.
But here’s the thing: your website is your hardest-working employee. It doesn't take lunch breaks, it doesn't call in sick after a big night at the Gabba, and it should be bringing in leads while you’re asleep.
Right now, there are three big ways to build a site. You’ve got WordPress (the old faithful), Webflow (the flashy newcomer), and Lovable (the new AI kid on the block).
I’m going to level with you about which one is actually worth your cash and which one is a total headache.
WordPress: The Rusty LandCruiser
WordPress is everywhere. About 40% of the internet runs on it. It’s like a 70 Series LandCruiser—it’s been around forever, you can find parts for it anywhere, and every mechanic (or agency) knows how to twist a wrench on it.
But here’s the problem. To make WordPress do anything useful, you have to bolt on a dozen different "plugins." One for your contact form, one for security, one to make it load faster.
Eventually, those plugins start fighting with each other. You wake up on a Tuesday morning, and your site is broken because the "Calendar Plugin" had an update that hated the "Gallery Plugin."
If you aren’t paying someone to constantly babysit it, WordPress becomes a security nightmare. We’ve seen so many local businesses get hacked because they didn't update their site for six months. It’s a massive waste of time and money.
My honest take: If you have a massive blog or a complex shop, maybe stick with it. But for a local tradie or a professional service? It’s often overkill and too much maintenance.
Webflow: The High-Performance Sports Car
Webflow is what we use for most of our clients these days. Why? Because it actually works on phones without us having to spend ten hours fighting with code.
When we build in Webflow, the site is clean. There are no clunky plugins slowing things down. This is huge because your site loads fast, which means people don't get annoyed and click away before they even see your phone number.
Google also loves Webflow sites because they’re built properly from the ground up. It’s much easier to get your business showing up in search results when the foundation isn't a mess of old code.
"The best thing about Webflow isn't just that it looks pretty; it's that it stays built. You don't wake up to find your contact forms have stopped sending emails because of a background update."
— Sarah Chen, SEO Specialist
The downside? It’s harder to learn. If you want to jump in and DIY a Webflow site from scratch, you’ll probably end up throwing your laptop across the room. It’s a tool for pros. But once it’s built, it’s incredibly easy for you to jump in and change a price or swap a photo without breaking the whole thing.
Lovable: The Fast-Track AI Option
Lovable is the new way of doing things. It uses AI to build the actual functional parts of a website or even a custom app in record time.
Instead of a developer spending weeks writing code line by line, we use Lovable to generate the structure and the logic almost instantly. For a business owner, this means you get a custom solution in days, not months.
If you need something more than just a basic "About Us" page—like a custom booking system or a specific calculator for your customers—this is where the world is heading. It saves us time, which saves you a bucketload of money.
Which one makes you the most money?
At the end of the day, you don’t care what engine is under the hood. You care if the car gets you to the job site.
If your website sucks on phones, you are losing money every single day. Most of your customers are looking for you while they’re on their lunch break or sitting on the couch. If they have to pinch and zoom to find your email address, they’re gone. They’ll call the next guy on Google.
Here’s how I break it down for our clients:
1. Go with Webflow if you want a professional, fast, and reliable site that turns visitors into customers. It’s the best balance of "looks great" and "actually works." 2. Go with Lovable if you need a custom tool or a way for customers to interact with your business that goes beyond a basic contact form. 3. Avoid WordPress unless you have a very specific reason to use it or a dedicated person to manage the constant updates and security risks.
The "Paint or Bulldozer" Moment
A lot of people come to us asking to fix their old WordPress site. Sometimes we can just give it a spruce up, but often, it’s cheaper and better for your bank account to just start fresh with a better platform.
We call this the paint or bulldozer decision. There's no point putting a fresh coat of paint on a house with a cracked foundation. If your site is fundamentally slow and clunky, stop pouring money into it.
What should you do first?
Before you spend a cent on a new site or a redesign, ask yourself: What is the one thing I want people to do when they land on my page?
If the answer is "call me," then your phone number should be the biggest thing they see. If the answer is "book a quote," that button should be impossible to miss.
Most agencies will try to sell you on "brand identity" and "user journeys." Forget that rubbish. You want more phone calls and more bookings.
If you’re not sure which path is right for your business, or you’re tired of your current site being a digital paperweight, let’s have a chat. We’ll tell you straight if your site just needs a tweak or if it’s time to bin it and start again.
No jargon, no fluff. Just a website that actually does its job so you can get back to doing yours.
If you want to see how we can get your phone ringing more often, get in touch with us at Local Marketing Group.